A while ago, an ongoing debate asked a very relevant question: Are there too many perfume bloggers?
Too many people weighing in with their highly subjective opinions, too much snark and snobbery, too many self-proclaimed experts who apparently don’t know nearly enough about their subject matter?
It was one of those questions that needed to be asked, and also a question I not only had to think about, but think about for a good long time. The fact is, there are indeed very many perfume blogs. Here’s another fact: in 2011, over 1200 new perfumes were released. Most of these will have a very short shelf life and disappear without a trace.
I hate to state the obvious, but honesty impels me: Very many perfume blogs, regardless of the blogger’s expertise and/or lack thereof, will also have a fairly short shelf life and disappear without a trace. I say this not because I’m a raging snob or safely planted in that elevated stratosphere of perfume blogging superstardom (which I’m emphatically not), but because I’m a realist as well as a blogger who has been banging on my keyboard for many reasons on many topics for over three years now.
Take it from me: Blogging on any topic is damned hard work, just as writing is damned hard work. Since you didn’t ask, I will also tell you something else: writing about perfume, that most ephemeral of art forms, is one of the hardest topics of all to write about.
Once upon a time, so all good fairy tales begin, I was so destitute, I couldn’t afford to buy perfume at all. Not so much as a designer imposter. All five of my cherished perfume bottles were empty. For a perfume lover who had never gone without since age 14, this was a very sorry state of affairs. I felt diminished in several dimensions I couldn’t explain to anyone without sounding like a superficial idiot. Whether it was because I felt severely starved in an aesthetic sense or plain and simple masochism, I began to trawl through online perfume retailers just to absorb the fumes by proxy, so to say. I’m not sure how it came about, but I distinctly recall standing in a niche store in Albuquerque, New Mexico in the fall of 2003. This was a store that sold such exclusive brands as Annick Goutal, Comptoir Sud Pacifique, Creed etc, and there was T the Total Newbie asking about a certain Serge Lutens, which they didn’t sell.
Somehow around that time, I began to read the few perfume blogs that existed at the time and continued to do so, as I even do today. As I did, I learned all those things I ‘knew’ with my nose if not my brain, and as I became more enlightened, I also became determined never to settle for anything less than olfactory revelations. I wasn’t ordinary, so why shouldn’t my chosen perfume reflect that? The writers who taught me so much and aroused my curiosity for good and bad told me so much about a world I never knew, explained my dissatisfaction with the sorry state of affairs at my local perfume counters, and all the while, I soaked up the words like a sponge to savor later, since I still couldn’t afford to buy any. What I could do was dream of the day, and surely it would happen some day, when I too might know a little of those genies and stories glittering in a drop of exquisite perfume.
Then, three things happened – all interconnected. First of all, I finally gathered up the nerve to send for the ‘Petit Livres’ of Serge Lutens, so I could sniff what all the fuss was about. I was so unnerved, I then proceeded to write a few of them into the storyline of my novel-in-progress, Quantum Demonology.
Finally, during that last long haul to the finish line of ‘The End’, I started a perfume blog of my own. Why? As a writing exercise! I went on the premise that if you can write about perfume, you can write about anything. This is true, but for other reasons than you might expect.
Here’s what I didn’t expect: that anyone would ever read what I wrote about perfume. I wasn’t aware that I did anything at all different than those bloggers I idolized, didn’t know that I could have my own unique perspective to add to the fray until people whose blogs I read began to comment back on mine.
This is how friendships are forged – on the anvil of a common passion. I am inordinately proud to say that not a few fellow bloggers have become my friends, and have made it possible for me to continue to write about what unites us all – perfume.
I have never written professionally, have no professional contacts with the perfume industry, and I’m not an expert on the subject in the slightest. What I am is first and foremost a writer. If I’ve managed through the words I’ve chosen to convey a sense of what a perfume smells like, what emotions it evokes and what stories it tells me – as all the best perfumes do – then I’ve succeeded.
I write on the time-honored supposition that Your Mileage May Vary. I may rave about something you can’t stand. I may also suffer the rare snark attack when I encounter something I hate, but that doesn’t happen so much any longer. Since I began as a blogger, my tastes have expanded to such a degree, that even if I can’t wear a perfume I review, I can at least appreciate the concept, the execution, the very art it is. I review what speaks to me, and I review only what I want to, even though I’m now privileged enough to receive samples from perfume houses who hope I’ll write about them.
As for the writing part…I can’t write like anyone else. I’ve tried and failed – miserably. I read reviews so flawlessly written, so lyrical, so perfect, I turn green with envy. That never lasts long, since I also believe there’s more than enough room for everyone. But the moment I sit down in that sanctified space to indulge my inner aesthetic inclinations, I have no choice but to put it all behind me and write as only I can. I learn as I go, and I never know where I will go…writing a review as a narrative, writing as a journey, writing as a tightrope walker between that first word and that last sentence, and I can’t go back but only forward.
I think the wannabes, the snark monsters and the posers will eventually give themselves away for what they are. I believe that what passionate perfume blog readers want to read is a genuine voice and an authentic perspective that comes from the heart and is written con amore – with love. Love for the subject, love for the revelations, love for that ephemeral, ever-changing art that is…perfume.
Whatever you love…if you love it enough, if it fills your multiverse and makes your heart expand, if it makes your world go round and makes you feel a better, greater, more beautiful person, you’ll want to shout it from the rooftops, sing to the clouds…sing it out to us all! Share your love…there’s more than enough room for everyone, even you and even me.
Which is why I do it, after all!
The real question is…why do you read it? 😉