– or…the Genie’s antidote to Valentine’s Day Disease

Close your eyes and imagine, say, Fifth Avenue in New York in mid-February. Imagine that today of all days, there’s no insane traffic, only a frenzied crowd awaiting the arrival of countless city dignitaries, Mayor Bloomberg and likely moguls such as The Donald himself, running bare as babies or in goatskin loincloths down Fifth Avenue in a haze of ticker-tape and confetti with whips in their hands. Women and girls rush forward with their hands held out for a lash or two to assure they’ll never need fertility clinics, hormone treatments or anesthetics during childbirth ever again.

Romance? What romance?

Ladies and gentlemen, welcome to the Lupercalia, arguably the origins of Valentine’s Day, although that is still a matter of some debate in academic circles. Replace Fifth Avenue with the Palatine Hill of first-century Rome, if that makes you feel better.

Of all the hyper-commercialized holidays on Planet Earth – never mind Planet Perfume – Valentine’s Day is the one I detest the most, and not just because a) I’m single b) will get nary one Valentine, box of chocolates or red silk teddy never mind c) an actual date because d) I’m a post-punk diehard cynic of a certain age wondering if Restylane will somehow galvanize romance back in my life. (Doubtful).

No, the reason I take such umbrage with this whoopee cushion-shaped holiday is the underlying assumption that romance is or should be dead the other 364 days of the year.

If that’s the philosophy of anyone who wants to survive a first date with yours truly, we’ll never get past that first cup of coffee before I invent a fictional friend’s domestic disaster that requires my immediate assistance and PDQ out the door, never to return.

You see, I’m such a hapless romantic, I believe in romance every day of every year. (I’m a former Goth, surely you expected no less?) I believe that if you truly have a heart’s desire, let it all out in every way you can, say it in every way you can, and say it on any other day but that wretched February 14th that comes built in with all sorts of fraught emotion and expectations. That’s just me.

Yet you, dear reader, have other and more delicate sensibilities, since you are only too aware that if you don’t do something, have something planned for that date, you are so dead. You are so dead, you’d make mummies look animated. You need help. You need a suggestion, a roadmap, anything at all…

You need a perfume that spells romance with a capital R, or caring with a capital C, or even, dare I write it, the infamous four-letter L word. Your choice as to whether it ends in an ‘e’ or a ‘t’…

But where to start? What to do? And that biggest heartbreak of them all…what to wear?

No worries, darling. The Genie goes where even Cupid fears to tread, and in no time at all, you’ll actually be looking forward…to red velvet whoopee cushions, cheesy greeting cards, chocolate covered cherries and champagne.

First of all, contrary to whatever La Perla might have you believe…

1) Don’t buy lingerie for Valentine’s Day. If you get the size wrong, you’re so doomed, and not the way you hoped for, either. Save that for some humdrum Wednesday, when your darling least expects it (and you know what size to get), where it might have better consequences than even you could imagine.

2) Chocolate is always, always good, unless you have one of those rare creatures who don’t care for it, in which case, you likely don’t read this blog. Buy the very best you can obtain. Handmade, Belgian (or handmade Belgian)…truffles, what-have-you. Make sure to have it beautifully wrapped (presentation IS half the battle) and kept cool.

3) Roses…OK, I’m not about to argue with the appeal of a dozen long-stemmed, red roses (hopefully, the fragrant kind), but be a little original here. Six tiny, adorable baby cacti might be just as effective. Three perfect red cattleya orchids, one for each heartfelt word? Two dozen adorable violets? The flawless Casablanca Lily that ate Manhattan? Thirteen tuberose blooms? Just be sure to get them from a proper florist, and not from the checkout line at your local supermarket. As I said – presentation is half the battle.

4) If your own pathetic attempts at poetry fail you and Hallmark fails you, too – buy a plain, cream-colored card with an envelope at a stationery store, ally yourself with the Web, and go hunt for the words of Pablo Neruda, Rumi, Rainer Maria Rilke, Paul Verlaine or even Lord Byron, if you’re that way inclined. If she/he’s a diehard cynic, you can’t possibly go wrong with Baudelaire. Ever. And if you do, then you deserve better.

5) Unless you have an idea of what your Valentine likes/loves – and that might not always be the case – don’t buy perfume. Honest. Just don’t. I have formerly been the owner of a few perfumes bought by well-meaning sweethearts I later came to dislike. But say…you do want to make that particular gesture of appreciation, only you don’t know where to start. You just want your Valentine to be the sexiest-smelling s/he can be. May I recommend the stellar Discovery Set from Ormonde Jayne. Whether a woman of mystery or a L’Homme Fatal, there’s sure to be a fragrant treasure for every taste, and it’s exquisitely presented. Perhaps s/he is a true cosmopolitan with a taste for sublime, fragrant adventure? Neela Vermeire Creations’ Discover Your India Set is a likewise beautifully presented passage to India in all its most opulent glory.

6) If your human whoopee cushion is artistic, I hereby point you to Jardins d’Écrivains, a French company who took famous writers as their inspiration for scented candles to write/create by. Tickle their inner Colette, tease out the closet Kipling or bring along the Baroness Blixen and write up a Serengeti lion hunt of your own…

Which brings us back to you and that agony of indecision. What, oh what to wear?

I’ll go on a few blanket assumptions here and say that Valentine’s dates tend to fall in one of four categories. Great Expectations, Twenty Tones of Torrid, Folie-à-deux and Surely, You Jest? Therefore, from the top…

Great Expectations

The worst thing you can do at this particular stage of affaires is to try too hard. But, oh! The possibilities! The butterflies! The 1001 Sighs of What-if! Which is not to say you can’t waft fabulosity and romance at one and the same time. And romance to many people means red as in…rose. Swipe that sweetheart off the floor in a rosy swoon with Aftelier’s Wild Roses, DSH Perfumes’ American Beauty, Olympic Orchids’ Ballets Rouges, Etat Libre d’Orange’s Eau de Protection, Amouage Lyric (M/W) or Neela Vermeire’s Mohur.

Twenty Tones of Torrid

With any luck, we know this one. At this stage it matters less what you wear than how quickly you can take it off. The beauty of perfume is…it stays! 😉 This is when those super-sexy scents have their moments. Take them by surprise with the magnificent Ambre Sultan by Serge Lutens, Opus Oils’ Dirty Sexy Wilde, Aftelier’s Secret Garden, Histoires de Parfum’s 1740, Amouage Memoir (M/W), Aroma M’s Geisha Noire, House of Cherry Bomb’s Immortal Mine (bottled sin!), Francis Kurkdjian’s Absolue Pour le Soir (ditto) or if you prefer a tumble on the wilder sides after midnight, Olympic Orchids’ Dev no. 2.

Folie-á-Deux

So you’ve made it this far, and have slightly less to prove. Does that mean an end to the rolling r of romance? Of course not! Now, you can cuddle up in blissful, mutual appreciation by taking it to the next level of l-o-v-e…with the incredible, edible Spiritueuse Double Vanille or Tonka Imperiale by Guerlain, Amouage Beloved, Esscentual Alchemy’s Moon Valley or Serge Lutens’ Santal Majuscule, and have an evening to remember as perfect as the two of you together surely are.

Surely, You Jest?

Oh, dear. Familiarity has set in. Or romantic rot. Or something. Therefore, it’s the perfect time to galvanize that human sofa pillow (or whoopee cushion) back to life and other four-letter L-words. This day of all days is not the time to be too edgy, unless that’s what it will take. If that means wrapping yourself in bacon in front of ESPN or finding alternative uses for Nutella, then who am I to argue? On the other hand, attitude is very much in the ambience you create. If you feel sexy, chances are, you act that way, too. So go ahead. You can’t go wrong with the classics. Dig out that half-hidden bottle of Piguet’s Bandit you were saving for a rainy day. That day has arrived n-o-w. Don’t take ‘no’ for an answer. Get out of that sofa pillow rut and into another kind with Skye Botanical’s ‘Strawberry Passion’, or break out your inner rock star with Opus Oils’ M’Eau Joe no. 3 and prove that romance – rock’n’roll and otherwise – isn’t dead, and Stupid Cupid has nothing at all on you!

As for me, I’ve given up on Valentine’s Day. Whoopie cushions, cheesy cards, wilted roses and all. But I’ll never give up…on romance!