A Once and Future Genie

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– Where we were and where I hope we go from here

You may have wondered. You may (or not!) have wondered when the Genie would get her derrière in gear and start posting those reviews and musings again, checked the TAG Facebook page to see if you might have missed a post (no worries, you haven’t!). You wonder …

Is that it? 265 blog posts and <BAM!/POW!> – no more? No more rambling reviews that haul in everything from history to literature to … well, whatever I can think to throw into a review of that odiferous stuff of dream and emotion we call perfume?

Well, no.

As I’ve stated before numerous times, back in the day (2010, and I can’t believe that, either), I began my first perfume blog, Scent Less Sensibilities, as a writing exercise. The more you do it, the better you get, so both the saying and Stephen King’s On Writing go, therefore, if I could sink my verbal fangs into communicating what is in effect a wordless art, I might learn a thing or two about writing along the way.

I dare say I have. Writing about perfume taught me so much about writing, in fact, I applied every single trick I learned by the time the fall of 2013 rolled around and my first novel of over 780 pages was edited for publication from the ground up in a blistering five weeks, including proof-reading, cover compositing and final adjustments, which also taught me a thing or two about deadlines and my ability to fulfill them.

Here you and I are these four years later. You’re still reading, and I’m still writing – if rather less than I used to, not because the words have dried up, but because my time is no longer my own.

But what if it could be?

To that end, and all thanks to the Dude and his “you’re-way-too-good-not-to-get paid/far-more-people-need-to-read-you” attitude, I decided back in June to join Patreon and hook a paywall into The Alembicated Genie.

The paywall goes live on September 20th. It would have been earlier, but Mercury Retrograde got in the way.

How it will work

Patreon is basically your chance to feel – if even a little – like a Medici. You – the Lorenzo or, say, the Eleonora de Medici – contribute a token sum to the starving artist, which would be me. For this, you will have five options:

The Subscription Option:

For a measly $5.00 a month, you subscribe to the latest TAG posts – meaning, the latest two. If there’s an interest, I can add a monthly newsletter with things like rebates and special offers, short articles on materials, spotlights on perfumers, Creative Directors and so on as well as links to other revelations from Planet Perfume. TAG has – and this still surprises me – 225 subscribers at the time of writing. If everyone subscribed through Patreon, I could not only finance TAG’s overhead, I’d also have created my very own student job. The job of edifying YOU, my readers, twice a week, and not only that. You would in effect be my employers, which really puts the onus on me to deliver the smelly verbiage twice a week, posted every Wednesday and Saturday. No more, because I’m also a student at the moment with a heavy work- and reading load.

The Gift Subscription

Maybe you like what I write and you read so much, you’d like to gift a subscription to a friend, colleague or family member. For the exact same price of $5.00 a month, you can do just that. Tell the world! Tell your friends! Or simply gift them a subscription and let them judge for themselves.

The One-Off

If a dedicated subscription is a bit more commitment than you’re able to handle, you have the option to pay $0.99 for reading the latest two reviews. That might be feasible so you can decide whether or not my idiosyncratic style and perspective is a good fit for you – or not. And it’s only 99 cents. I’ll wager you’ve blown far more than that on perfume, yes?

The Tip Jar

Once upon a storied time a long, long time ago, I used to busk with a friend on Strøget, the Walking Street in Copenhagen. We sang a capella whatever we could think of at the time, but I recall a distinct predilection for Kid Creole and the Coconuts songs, and ‘Gina, Gina’ in particular. The tip jar option is that virtual hat on the ground. Contribute however much or little you please, but for reasons of logistics I’m unable to control, the minimum is $1.00.

The Freebie

Paywall, schmaywall. Blogs should be free, you might think. They have been for this long – whether with advertising or without – so why stop now? This option is for you: Pay nothing. That’s right. Nothing. Because I garnered a reputation, such as it is, for something, and you want to know why, you just don’t want the obligation or the commitment of subscribing. So in the future, all reviews, musings and general fragrant blathering except the last two are free to read, to comment upon (something I greatly applaud/appreciate, and all comments get a reply), and to link to. (I will be notified if you do, and I’m more grateful than you know.)

The Filthy Lucre

I enter this perilous undertaking on the premise that I’ll be lucky to get five subscribers, if that many. I’m only too aware that I’ve lost a metric ton of street-cred and influence these past meagerly posted years, and I’m not sure I’ll ever get back to where I was in 2011-2012, but by golly, I’ll die trying. What I’m emphatically NOT out to do is score a bunch of free cash and leave you, my dearly beloved readers, in the lurch. In other words:

I’m not doing this for the money. I’m doing this for the motivation.

Say, I do land five subscribers – well, the way I see it, that’s $25 I didn’t have before – for writing about perfume. Any amount is x amount of dollars I didn’t have before.

Each of the four first options has a specific purpose ear-marked. The subscription and the one-off money goes toward overhead; web hosting (I no longer use WordPress hosting), domain upkeep, and blog templates, and the best ones are more expensive than you’d think. 2017 has been an expensive year in that regard, but I have some hopes things will run very much smoother in the future.

The gift subscription and tip jar options will go towards something equally vital to the purposes of TAG – a new computer. Four years ago, I crowd sourced a ‘new’ used 17” MacBook Pro, which has been a godsend for this writer. Four years on, I’m still profoundly grateful many of you made that happen.

Having said that, it was used. Like every Mac I’ve ever owned since 1997. It still works beautifully and without a glitch, but it IS nine years old by now, the frame around the screen has broken, and I’m no longer able to close it properly, and therefore, no longer able to transport it everywhere. (I suspect Janice Divacat and her annoying, forbidden habit of lying on top of the closed computer, something she well knows is strictly verboten.)

I’ve been given a Windows 8 laptop (which is big, bulky, and an Epic Pain) for school by the Dude, who is vehemently against everything Apple. I have no words for how much I loathe and detest Windows 8, and I can’t afford to upgrade to Windows 10. Even if I could, I’m emphatically NOT a Windows person, although I mean no slight to those who are.

As I’ve tried to explain to a linear-thinking, rational, stats-and-specs-obsessed, non-creative IT supporter, it’s not about the specifications. It’s about something else.

Since I began writing in earnest in 1998, I’ve written on Macs. Some were big and bulky and beige (my least favorite color), and two others were sleek, silver laptops. All could – and indeed still do – run my beloved Adobe package of graphics software (a necessity), MS Word and all the other bells and whistles.

So it’s become a habit and also more than a little superstition. Those two MacBooks I’ve owned since 2008 have made these very words possible. Closer to my point is this significant revelation:

A Mac lights my imagination on fire in ways Windows never, ever could. Not only that, I consider my MacBook to be an indispensible family member the same way I regard my iPhone 6. It engages my emotions daily, takes care of all the background stuff, and offers the shortest way from the A of ideas of the Z of execution in the most painless way possible. If that means I’ll be forking out an insane amount of money, then yes, I’ll pay for that lack of (daily) aggravation.

So the tip jar and the one-offs will go towards saving for this beauty. Like my battered 17”, it can do absolutely everything I’ll need a computer to do – for TAG, for my future books and stories, and for school. Also, like I said earlier, I’ve never unpacked a computer straight from the box to use, all shiny, fresh and pristine. I can take it with me everywhere. And – important for my personal sense of aesthetics, and to hell with stats and specs – it’s pretty. These things matter, or is that just me and my own demented mind? I might get it. I might not. But it would be at least a possibility, and I can hope for that.

Anything left over – and as I said earlier, I have extremely low-key expectations – will go towards keeping the Genie afloat in samples and/or decants for review.

The Future Genie

I’ve been sitting on a stash of what I dub Big Reviews. Meaning important perfume releases I can’t wait to edify you with. Some are stories, some are simply reviews, but all of them are proof of why I love to write about the art (which it is) of perfume. A few are brands I haven’t reviewed before, and that’s another tangent I’d like to go on – to review those brands who don’t get so much attention, along with some too important to ignore. I’ve found things to blow my socks off, and things to rile me up for being so uniquely horrifying.

I can’t wait to share them with all of you, can’t wait to discuss them, argue about them, and expand all our horizons in the process.

Speaking of process, YOU – yes, you! – are the most important part. I’d love to read what you might think and feel and say about all of this.

Watch this space – and let me know in the comments what you think!

Photo: A still from Fritz Lang’s 1925 film, Metropolis.

 

Writing On Fumes

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– the future of alembicating, and also the Genie…

Ladies, Gentlemen, Fragrant Humanity all —

Perhaps you might have noticed over the course of the past year or so how the blog posts and reviews on this blog have become few and far between. It would be far beyond the scope of this blog to state exactly why, or how that happened, except to state that life has been sprouting monumental roadblocks all across the superhighway of my creative process, especially the creative process that is and was part and parcel of my perfumed self – writing about perfume.

Excuses, excuses

Over the course of the past eighteen months, my life has changed to an incredible degree. A certain Dude moved in, old detritus moved out, and finding the space to get any writing done became an exercise in logistics and diplomacy, when all my former writing habits went flying out the window for getting involved with an ultra hardcore gamer who was not at all about to divorce either the monster TV or the PS4, and the garret has exactly two (tiny) rooms.

Along the way, I had to do some very serious thinking about this blog, the other blogs I own and write for on occasion, my presence on social media which has become virtually non-existent lately and even the state of Planet Perfume itself, and asked myself a rather pertinent question:

Was this really, truly what I wanted to do any longer? Why? Or more to the point: why not?

Believe it or not, and I’m still not sure I do, I have been writing about perfume – in fits and starts and stops – since August 2010. In those seven years, I’ve seen blogs come and go, I’ve seen the landscape of Planet Perfume change and evolve and not always for the better, and I’ve seen the meteoric rise of YouTube vloggers who speak fluent Adobe Premiere/Garageband, do all their own special effects and have followers numbered in the thousands.

Yet this is emphatically not YouTube but WordPress, and probably not why you, dear readers, are devouring these very words. You read this blogger’s idiosyncratic/iconoclastic words on perfume because you are a reader, not a spectator. You appreciate not just literature but liquid literature, which is to say, perfume writing with a literary bent and a metaphorical ear for prosody and phrasing.

Many of you – bless you! – have followed this blog since its beginnings and stuck with me ever since, well aware that I can’t write like anyone else, not even about perfume, which could very well be the precise reason why you’re here.

Thank you.

The Writer’s Lament

Remember those monumental roadblocks of a few paragraphs ago? Two of them will become pertinent to the future of this blog, but bear with me a moment.

The thing about reviewing perfumes, researching them, wading through acres of hyperbole-blasted PR copy, reading other blogs who reviewed this new It release, keeping up with the Joneses of Planet Perfume – it all became so much work. Work was the one thing I haven’t lacked these past eighteen months, and sometimes, it took all I had to just ignore that squeaky voice in my head berating me for not writing the next review, and the one after that, not because I had nothing to say about it, not because my inspiration ran dry, but because it felt like shouting into a void – a whole lot of headache, hassle and heartache for not a lot of payback or feedback which became harder to justify given that this blog alone costs me almost $200 a year I can ill afford and that I don’t get to blow on perfume. Somewhere, somehow, I forgot to have fun with it, which begged the question: what would make it fun again? How could I recapture the joy of 2011 in particular, when I posted twice a week Tigger-bouncing all over my keyboard and couldn’t wait to review something new?

Money, honeys!

How do you know you’re a professional writer? When you get paid to do it. After one published novel and three upcoming projects, I may now look in the mirror, shriek in horror at the sight and scream:

“Well, at least I get paid…” Not a lot and not often, but still…

Since I began on Blogspot all those years ago, I’ve resolutely steered past any notion of monetizing my perfume writing. I did not want to be beholden to advertisers or perfume houses, thank you very much, and ad clicks surely meant a sellout of my integrity, such as it was. The concept of charging perfume houses for reviews (this happens!) left a very bad taste in my mouth or my soul, pick one.

Then, two things happened. First, thanks to the aforementioned Dude, I was suddenly exposed to the biggest form of entertainment on Earth – video games. Along with that bombardment of sensory overload came exposure to a whole new kind of review; the cutthroat world of game reviews, and some of the best ones were monetized, not by ads but by subscription, via something called Patreon.

That made me think long and hard. Yet, I still wouldn’t do it.

The Dude and I had many, many discussions about Patreon, about money, about writing-for-hire and about, as he put it, “being way too good not to get paid for it.” (He was referring to yours truly.) Still, I sat on the fence, hoist on the petard of that wretched ‘integrity’.

About that second thing … In March, I applied for what the US would call college, but the rest of us education, to become a teacher in four years. In May, I was summoned for a two-part interview that would determine whether or not I was accepted on the basis of my 36-year-old classics baccalaureat, my life experience and my general (questionable) intellectual capacity. Two case studies, interview sessions and days later, I was informed that I passed my interviews and fulfilled the criteria for acceptance, although I won’t know for certain until July 28th. What this means for me personally is invaluable (I get to go back to school, yippieeee!), and yet, it will also mean that for the next four years, I’ll be living off what you’d call a student grant which is, all told, about USD$400 a month less than the pittance I pay bills with now, or roughly what it costs me to be an independent blogger every year. Meanwhile, I’m writing up a storm and will likely continue to do so – a novel is on its way, more short stories (one of which is coming to Amazon in July/August), a perfume book of stories I’m rewriting, flotsam, jetsam and …

Back to that daily morning horror story in the mirror. Am I a professional writer, or just a ditzy middle-aged D-list blonde throwing away her ‘brand’ for free? And if that’s the case, the brutal bottom line is the ‘free’ part has become a luxury I’m sadly no longer able to afford.

Future Fuming

After a lot of soul-searching, wrestling that damned integrity and removing myself from the perfume community so I could gain some degree of static-free clarity, I had some very hard decisions to make.

I could a) shut down TAG, say goodbye and sayonara and vanish into the sunset. Which made me all sorts of sad, since the perfume community – that means YOU! – had made me what I’ve become over the course of the past seven years. Each and every interaction everywhere, each comment, each blog post hit has made my soul sing in ways nothing else does except writing – about perfumes.

Or there was option b) move the blog to a free WordPress site, leave it for posterity and walk away. I could sit there among company, all teary-eyed and nostalgic, and tell stories of those halcyon days when ‘I used to be a perfume writer of dubious repute …

But what about option c) Throw caution to the wind, sign up for Patreon and dangnabbit, see how that goes? What’s the worst thing that can happen?

I can lose every tattered shred of perceived integrity I might have, lose every subscriber/follower/perfumista friend I have acquired in the past seven years for being considered a money-grubbing, avaricious louse and swan-dive right bang-smack onto dry land from a lofty height, with the added hashtag #epicfail. A distinct probability.

So far as I’m aware, there are no perfume blogs on Patreon. There are monetized blogs and vlogs via ad revenue, but that’s all.

I would be the first of my kind on Patreon, and I can handle that. I can handle that after almost seven years, a fury/passion for perfume has got me about as far as I can go, but passion won’t pay the web hosting bills, alas.

My idea was to make TAG a subscription service. For the princely sum of USD$5.00 a month and not one penny more! (about the price of a Starbucks latte), you, dear readers, would get early access to two reviews/perfume stories a week posted every Wednesday and Saturday, smartphone wallpaper, video bottom line reviews, a monthly newsletter of coming attractions and ‘insider’ info if there’s an interest and a guaranteed ticket for sample giveaways. After a week, those early access reviews go public – which is to say, are available to read for free – by which time you will have two new reviews to read. Whatever I might earn goes toward blog upkeep, web hosting (since I’ll have to move TAG to wordpress.org) blog templates and reader goodies. You would of course have the option to cancel your subscription at any time. TAG could be kept ad-free. Yours truly would be obligated and exceedingly motivated to bring you the best dang perfume writing I can possibly supply, and it goes without saying – at least, it should?! – my reviews as always are my own opinions and impressions.

Say USD$5.00 every month is way more commitment than you can handle, but you’d still like to share your appreciation of my writing. For you, there will be a ‘tip jar’ which will give you access to the latest review at 99 cents a read, and that’s the most I’d ever ask for thanks to that damn integrity.

Yesterday – Midsummer’s Eve, an auspicious date in my part of the world, I signed up for Patreon. The Patreon page and the new format for TAG goes live in early July, but I’ll announce it everywhere when it does; my Facebook profile, a few perfume groups if I’m allowed, the TAG Facebook page, Twitter and Instagram as well as a (free-to-read) post on THIS version of TAG.

As of this moment, I have samples from … Houbigant, Ormonde Jayne, Amouage, Serge Lutens, DSH Perfumes, House of Cherry Bomb, Scent By Alexis, Opus Oils, Maison Francis Kurkdjian, Memo Paris, Atelier Cologne, Le Jardin Retrouvé, Neela Vermeire Creations, Perris Monte Carlo and Oriza L. Legrand to review. Most of those samples were paid for by me in the hopes of revitalizing TAG with a bit of the ‘new’, and all of them are fully worthy of alembication. I can not w-a-i-t to sink my purple prose fangs into each and every one of them.

Would YOU be excited to read about them?

Do you think I’ve completely lost my mind? Would you subscribe or leave a tip and if not, why not? Should I just slink away and die, already?

Let me know what you think in the comments, thank you for reading and sharing our fragrant journey so far and as always, here’s to the wonders we all have yet to discover!

Love, always!

The Alembicated Genie

The Space I Take

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– on the Genie’s overlong absence, perfume writing, and real life roadblocks

Ladies, gentlemen and fragrant entities –

It’s been far too long. I have in the past six months removed myself from social media to a greater or lesser extent due to work issues (my first major freelance assignment, now completed) and life issues, and somewhere along the way, perfume fell by the wayside in the sense that I for good or for ill didn’t and couldn’t … write about it. I’ll be getting back to that one.

Future Music

A new novel will, Dev willing, find its way into the world of publication in two languages this year, Danish and English. It will be a prequel to Quantum Demonology, with a very different narrator and a very different story.

In publishing, there’s a phenomenon called The Follow-Up Act. In layman’s terms, the Difficult/Impossible Second Novel. Since Quantum Demonology was in a sense handed to me on a platter of id and dissociation, what this means is the second book in the series (which in terms of story arc is actually the first, and makes QD the third) has caused me more grief than I ever knew existed. This time, the stakes are higher. This time, I have something to prove, which always gets a writer in trouble, and this time, some aspirations of achieving what I hoped for with the first, thanks to a Danish publisher who could be a soul brother in terms of common inspirations, idols and predilections. Not to mention being a Capricorn with plans for world literary horror domination, quite a few connections and an epic talent pool of writers to urge that outcome along.

Sibling rivalry also plays its part. My beloved sister is a journalist, an often incisive columnist for one of Denmark’s largest women’s magazines and a published novelist. I’ll be damned and dipped in tar and feathers before I let her have that last distinction on her own, because why should she have all the fun? Luckily, she agrees. We write nothing alike and each have our own literary preoccupations, but by Golly, we’re going for it. Because we can, bolstering each other’s porcelain egos and talents with sisterly bubble wrap as we go. It’s what these two sisters do.

Fragrant Epiphanies

All along, perfume wafts in my wake. New releases have made my heart sing in ways I never thought it could by their sheer virtuosity, and other possible ones that just might also set the heartstrings quivering. I bought two hotly coveted perfumes in the past few months, one Estée Lauder’s Private Collection Tuberose Gardenia, and the other L’Artisan Parfumeur’s genius Seville à L’Aube. Next on my list is another favorite FBW, perfectly appropriate for the spring exploding forth everywhere around me as I type: Hermès 24 Faubourg. I’ve ripped through three decants and every single sample I have, which tells me it’s love. But having just upgraded my shoe collection, that’s not happening just yet, no matter how much I wish for it. And more indie perfumes for my FBW list: Envoyage Perfumes’ astonishing floral symphony, Fiore di Bellagio, Olympic Orchids’ White Cattleya, DSH Perfumes’ Giverny in Bloom and Fleuriste, Neela Vermeire Crèations Pichola, Aedes de Venustas’ Oeillet Bengale, Iris Nazarena, Palissandre d’Or, Cierge de Lune and.

And.

The perfumes I’ve loved in my absence: my arguable HG, that intransigent, unapologetic bad-gal masterpiece that is vintage Robert Piguet Bandit. It has the effect of a hydrogen pulse bomb on the Dude. Should I ever doubt the towering genius that was Germaine Cellier or the delicate touch of Aurelien Guichard who reorchestrated it beautifully in 2007 to comply with modern IFRA standards, it takes just one sniff. I dare not contemplate what would happen if I ever encounter vintage Balmain Jolie Madame, or Vent Vert. I. Shall. Be. Toast. Bandit in the modern eau de parfum is on my FBW shortlist, if only so I can spray with abandon and let the world think what it will of that perfect, naughty, borderline disgusting/wrong note of cold ashtray.

Amouage’s Sunshine Man knocked the gender-bender out of the ballpark for me and has rapidly become my Favorite Masculine/Schmasculine Stupid-Happy-Delirious Perfume of All Time. It’s a lavender-almond cookie with an electrifying jolt of Curaçao/Cointreau/Grand Marnier that somehow all adds up to making me feel, well, deliciously delirious, maybe? It also has salubrious/salacious effects on the Dude, who loves it on me and nowhere else.

Aedes de Venustas’ Palissandre d’Or, a silky-smoothly burnished spicy wood unisex wonder, is as transparent and as glowing as maroon silk chiffon, and has become something I crave very badly, which does not bode at all well for my wallet.

The Case Against TAG

Yet something I’ve also found myself doing with increasing frequency lately is pondering that space I take in the blogosphere, the state of the perfume industry and the hair-raising amount of new releases, new brands, and new brands of headache to consider, and what – if any – role I should try to fulfill.

I’ve been writing about perfume for almost six years, as part of the – let’s call it – second wave of perfume bloggers that began somewhere around 2010. In that time, I’ve seen the social media landscape around blogging in general and perhaps perfume blogging in particular change in ways that emphatically do not appeal to my comfort zone. That sweet-smelling (?!) world has become so much nastier, no matter what I do to convince myself otherwise. Some of my mainstays from those early days are still very much around and are as awe-inspiring as they’ve ever been. A few more have had to quit the blogosphere due to real-life issues, and I miss their particular voice and perspectives on this thing called perfume.

All of these things somehow all add up that soup of contemplation I’ve been stewing in for so long, and in the past year or so, a few things more have given me long, hard pauses for thought.

I began to write about perfume for two big reasons. First and most importantly, to become a better writer. At the time I began my first perfume blog on Blogspot, I was heading toward the finish line of my novel Quantum Demonology, and thought it might do me good as a writer to find an outlet for all those girlie sensibilities the hard-boiled QD protagonist would have mocked to infinity and beyond.

I dare say that YOU – if you’re reading this – have forced me to up the ante and succeed in ways I could never have imagined that August night in 2010 I cooked up the idea to become a perfume writer.

Thank you. For bearing with my idiosyncracies and predilections, and for being with me this far.

On that note …

I’ve also been the victim of trolling on more than one occasion in the past year or so in particular. I’ve received more or less “anonymous” emails blasting me with vitriol and undiluted verbal hydrochloric acid for daring to redefine perfume writing on my own terms and in my own way, for not knowing enough about my subject matter, for shoddy, slapdash research into my subject matter (FWIW, some of those reviews required over a full month of research to write with any degree of credulity), and a blatant inability to locate even the most “obvious” notes in the perfumes I’ve reviewed. Some of these mails have gone so far as to state I should just STFU already ‘if you can’t write like ‘normal’ perfume bloggers!’

There IS such a thing, and I didn’t know?

O.M.G.

I realize an entire segment of online entities out there take great pride in destroying reputations, credibility and what in social media has been dubbed ROI, or Reach of Influence, on the mistaken assumption that our entire self-worth rests solely on the opinion of such human pondscum.

As a perfume blogger, I could not have cared less. There is no shortage of blogs out there to read or to watch on YouTube, and no shortage of compelling perspectives and quality prose. I link to the best of them.

But as a writer, I was devastated nearly into giving up the ghost altogether, and that conclusion almost did me in. If I can’t write, if I am silenced into nonentity or figuratively ball-gagged into shutting up, then just kill me now.

I do not, and have never that I’m aware, ‘write about’ perfume. I write to express my impressions or to communicate the experience said perfume gave me. You may beg to disagree, and that’s perfectly all right. Should I sometimes – as indeed has happened – be inspired by a particular perfume so stellar I feel compelled to write my review as a story and you take offense at that, then by all means unsubscribe and read something else. My perspective is a novel writer’s and storyteller’s perspective, and I can’t and won’t change that, not even to shut up the trolls who take offence at my approach or indeed anything else about me.

But with the arrival of more and more and more and more …. blogs, vlogs and the general proliferation of the perfume community, I have had to question what I as a perfume writer can contribute to the conversation.

As I stated before, the conversations we’re having about perfume have changed. Likewise, the relationships between brands and perfume bloggers has also changed. I was shocked to learn that at Pitti Fragranze last year, some bloggers walked around with price lists for reviews, which was somewhere around the point where my own brain imploded.

Call me old-fashioned. But a paid review in my book = no credibility whatsoever as a reviewer. In any size, shape or form.

I began with a passion – my own passion for perfume, and my passion for verbiage. That passion is not, nor will it ever be for sale. I couldn’t live with myself if it were. You may choose to believe me when I say that a rave is a rave because I think something is great/stellar/incredible, or you may take issue with the – indisputable – fact that certain brands on TAG always get raves. For one simple reason, and I state this with my hand on my heart and swear on my cat’s fur: because they’re always that great. Emphatically not as a compliment to a brand that provided me with a sample free of charge.

But more than anything, I’ve thought about that space I take, thought to utilize it better and more, thought to do whatever I could to entertain, or illuminate, or sometimes even confuse/bemuse my readers, and that has happened, too.

No one is renumerating my time or my efforts in trying to find the words to match my nonverbal impressions of a perfume.

More to the point, no one cares. Or do they? If you’ve read this far, do you?

Let me know in the comments! And let’s continue the conversation – about perfumery, about the blogosphere, and about… that space we take.

Illustration: yours truly.