– Is it… the art of perfume or perfume as art?
Whiling away a dismal Sunday November afternoon can be a most perilous undertaking. For one thing, I have been known to wade my way through all the internecine happenings on blogs, magazines and online newspapers I might have missed out on during the week. For another, this sudden surfeit of information overload has been known to cause something much, much more dangerous to my mind.
It makes me think. Watch out, world!
No kidding, there I was in my usual Sunday demeanor of microwaveable death-warmed-over beneath several layers of ratty wool and a cozy cloud of a favorite perfume, when my Facebook newsfeed alerted me to an item that somehow had managed to pass me by.
Chandler Burr, perfume writer and author of ‘The Perfect Scent’ as well as curator of Olfactory Art at New York’s Museum of Art and Design, has created an exhibition called The Art of Scent, the first major exhibition to highlight perfume as an artistic medium of expression in its own right, and to focus on how perfumes have evolved since the 1889 ground-breaking game changer that was the addition of synthetic coumarin in Houbigant’s Fougère Royale and Guerlain’s Jicky, the latter included in the exhibition itself.
You will find no iconic bottles, no advertising, nothing to distract you from the experience of the perfume itself, inhaled through specially designed snifters created expressly for this exhibition. In other words, not unlike Burr’s recent OpenSky experiment, where decants could be bought in plain bottles of the scents he chose to include, devoid of all marketing mystique.
But is it art? How can it be in an age that provides so many opportunities for redefining sensory artistic expression that relatively few exhibitions have focused on that most atavistic, primitive sense of all – our sense of smell?
After all, scents travel that little-understood information highway from our nasal receptors straight to our memories, emotions and associations, and completely bypasses that neocortical off ramp to language – just like another and not unrelated art form – music. And while no one will argue that an artist isn’t equally artistic in whichever medium he or she chooses whether it’s paint, Carrara marble or decomposing pork carcasses, the idea that perfume is every bit as valid as an expressive medium raises a few eyebrows among many non-perfumistas, simply for being such an unorthodox idea – or is that for turning a much-needed spotlight on the least-understood of all our senses?
Can it be that perfume straddles that great divide between ‘artistic medium’ and ‘artisanal product’, being not enough of one and too much of the other? In which case, perhaps it’s a good thing Mr. Burr chose that loaded headline-grabber for his exhibition…The Art of Scent, for no other reason that it brings us – the audience – to question and maybe even to redefine what we name ‘art’.
I haven’t seen the exhibition, so I can’t say anything you can’t already read in the press release. What riled me up and made me think, however, was Alyssa Harad’s take on Chandler Burr’s intiative, since her excellent blog post echoed many of the thoughts that ran through my own overheated Sunday afternoon mind, and Denyse Beaulieu’s own blog post did not much more to prevent me chewing on my nails.
I’m in no position to argue whether or not perfume is an art form in its own right and with its own merits – and limitations. For one, you could say I have a vested interest.
I’m a perfume writer, and perfume happens to be one of my own personal passions. To me, perfume is a means of artistic expression as valid, as rich, as rewarding, as challenging and as complex as any painting, sculpture or piece of music. To my fellow perfumoholic friends and acquaintances, I rattle off the names of famous perfumes and perfumers as easily as I can reference works by Titian, Gentileschi, or Alexander Calder. These liquid epics and novels, these allegorical redolent poems and metaphorical operas in magic, however, all exhibit a few characteristics in common no painting or sculpture can claim.
For one, I take issue with the general perception of ‘art’ (you insert your own definitions here) as a mode of creative expression that exists in a vacuum, outside any context or touch points with our ‘real’ lives. Art as a means of cultural expression – in the sense of being ‘fine art’ – often ends up on private hands and out of reach to the general public or in the museums and art galleries who can afford to lend or buy them whereupon they exhibit them as ‘works of art’ to accentuate whatever statements the museum – or the curator – is trying to make. Art to me is something much more inclusive and dare I write it – quotidian. It is whatever enriches your life, makes you appreciate beauty, makes your personal horizons wider and maybe takes you somewhere out of yourself and into a place you would otherwise never know.
Perfume, on the other hand, is a democratic, inclusive art form. It is an instant mode of transport and mood elevator available for the price of a bottle for anyone who can afford to buy it. You can and often do take it with you anywhere and everywhere you go. It exists in a physical, concrete form in the bottle as a chemical concoction of ingredients both ‘natural’ and/or synthetic, yes – but the true story, the true art, is written on your skin every time you wear it, and no two wearings will ever be entirely alike, depending on such factors as your genetic makeup, your diet, your very mood, weather and so on.
You may have been seduced to buy it by the story of its inspiration, by the aesthetic considerations and heritage of the perfume house behind it, but as any perfumista and not a few perfumers know, the ‘story’ is nothing but a marketing ploy to lure you in, and the real story – and my own test criterion of a truly ‘artistic’ perfume – is what happens in that sublimely seductive, intimate space above your skin where it blooms. Not in whatever abstract or elusive inspirations the perfumer/creative director chooses to share with the world to sell the juice.
You may buy into the perfumer’s aesthetic, but the real reason you buy it and love it as you do is what it does to you and for you – in other words, how that perfume sings in its infinite variety…to you alone. Your family and friends, your colleagues and even total strangers can define or explain you by your choices in clothing, hair, and general demeanor – but that hidden art form, that art that may trail behind you and explicate you when you’ve left – that is the true art…of perfume.
In other words – also as Alyssa Harad stated – perfume art is ephemeral art. It exists only in the moments it breathes its wonders on your skin and invents new, untold stories of you, of its materials, of its very existence and the spaces the perfumer chose to give expression.
Even the very language we use to evoke that art form somehow lacks the ability to crack through the fourth wall and open the doors for our readers to perceive it. Which is why the best perfume writers have a large reference frame of history, literature, art and last, but not least, music to call upon. It’s no accident at all that perfumes are often described in notes, whatever Chandler Burr might argue to the contrary.
I applaud Chandler Burr’s decision to create an exhibition around the Art of Scent. I can appreciate his endeavor to create a neutral, association-free space in which to approach it anew, from another, more radical and perhaps more abstractly intellectual, unbiased angle. The question is, if perfume is an art form, is there such a thing as a lack of bias?
And yet. And yet. I look to my little sea grass basket full of wonders, signed by the perfume world’s Titians and Caravaggios, Francis Bacons and Lucian Freuds and Magrittes, the Afteliers, the Jacques and Aimé and Jean-Paul Guerlains, the Dawn Spencer Hurwitzes, the McElroy/Karls, the Tauers, the Kerns, the Lutens/Sheldrakes and the Duchaufours, the Chong/?s, the Shoens, the Orchids and the Harts and the Morrises too, and I shake my head at such marvelous ideas and laugh and laugh.
Perfume is indeed a form of art, a medium of artistic expression, a story unfolding its unique and ephemeral pages. And as it does, as we who love its art as we do, redefine those stories each in our own individual ways, every time we wear it and every time we breathe it.
Caravaggio’s works should have been so lucky.
For an entirely different take, I can highly recommend Legerdenez.
With thanks to Legerdenez, Lucy Raubertas, Alyssa Harad and Denyse Beaulieu.
Image: ‘La Dame et Le Licorn’, ‘Smell’, late fifteenth century Flemish tapestry, from the Musée du Moyen-Age, Cluny, Paris
The Alembicated Genie 