A Brave New World

–       In which a D-list blogger ventures out on a limb!

Have you noticed how noisy the world in general and even the rarified air of the perfumosphere is getting lately? How demanding it has become to keep up, stay informed, engaged and relevant? Does the constant flow of …information, tweets, status updates, likes, comments, shares, blogs, links, websites, text messages, traffic both virtual and literal… drag you down and make you wonder, as I sometimes do, how utterly blissful and uncomplicated life would be if it could all just float away and be gone, if only so you could think, breathe and listen to nothing more exhilarating than the beat of your heart or a heart that you love?

Hold that thought.

But what if …you miss out? What if there’s yet another…epiphany, discovery, Brand New Thing/blog/brand/launch/thought-provoking WTF moment waiting to happen – and you miss it?

Best to just keep up as best you can with it all…just in case, just because, if only to keep yourself on the cutting edge of cool, knowledgable, hip or informed. Just to hedge your bets.

Because you never know…

Since I became a perfume blogger nearly two years ago, my horizon has expanded exponentially to a degree I never imagined when I started by reviewing the contents of my perfume cabinet, since that was what I had. And since becoming the unbearably smug owner of an iPhone, I gave my social media/blatant and utterly shameless self-promotion skills a major overhaul in the process, joined Twitter and…all Hades broke loose. The Hordes of social media have been on the rampage ever since.

I also this past winter decided to complete some hardcore training in professional social media marketing – might as well hopefully put my money where my mouth is, or so I can dream – and since then, I’ve been privileged enough to apply as well as observe what I could call the Rules of Engagement from both sides of the same fence.

What does it all mean – for the bloggers who write about perfumes and the brands who need to promote their brand or new launches? If it’s true that 1% of a given interest group provides the content that 9% will comment on and 90% simply read and enjoy, what does it mean for the 99% who simply buy all that juice?

Here’s a surprise for you: According to this link, most licensed and/or ‘prestige’ mainstream perfume brands are doing a craptacular job of it. The one exception – also mentioned in the video link – is almost too depressing to contemplate.

But mainstream perfume brands are not the primary focus of the blogs I subscribe to nor the perfumes I mostly choose to review.

Why? They have marketing budgets/teams/paid advertising. They launch new perfumes on the basis of a brief – all too often written up by the self-same marketing department, hell-bent on marketing to the same demographic as everyone else, and again, all too often with the results to match. Uninspiring. Copycat. The same old formulas, same note du jour, same gargantuan conglomerates applying the same sledgehammer PR tactics and only the name on the bottle ever changes.

It’s been stated before on this blog and I’ll state it again – the exceptional rarely happens when a corporate machine and perfume-by-committee gets involved. And if we as perfume bloggers seek out the extraordinary, the exceptional, the olfactory epiphany – the indie/niche fragrant superhighway is one sure way to find it.

So how are they doing out there in this brave new world? And what might it all mean for the bloggers who write about them or the connoisseurs who buy them and enjoy them?

For the sake of argument, I shall henceforth make no distinction between ‘indie’, ‘niche’ or ‘mainstream niche’. It makes it easier on this writer, and easier on the readers. Let’s just lump them all together and call them…’niche’, as in…exclusively available, with limited distribution and often, but not always exclusive price tags to match. These are all the brands, the names, the perfumes so many of us wear, adore, aspire to buy, save up for, dream about and love to write about.

Fasten your seatbelts darlings, because now it gets a little turbulent.

Brands

Here’s a fact few brands of any stripe in any market can quite manage to swallow. In social media, the brand doesn’t belong to the owner/perfumer/company. It belongs to its fans. Usually, these fans are also the main consumers of said brands, and if they’re treated right – I’ll be getting back to that – they are the best and cheapest ambassadors any brand can hope to have. But even now, even today, even this morning come to that, too many of them are still stuck in the one-track, one-way mindset of old-school marketing, which is…”We tell you what’s cool. You choose what to do with it.” So they wonder…at the lack of engagement on their Facebook pages, or the lack of enthusiasm from their customer base, or their lack of black on the bottom line.

In the world of niche, it’s a somewhat different story. Thanks to Facebook and Twitter, the law of Six Degrees of Separation no longer applies. In the niche world, you can often start or continue an online conversation with the very perfumer (or social media-responsible person) whose creations rocked your planet/made you retch/elevated your quotidian existence. Social propriety is still appropriate, that goes without saying. There are myriad Facebook groups – bless ‘em all – who are exclusively devoted to perfume, to discussing them, arguing about them, spreading the word about them. And the smart brands are listening in on those conversations and paying attention to what’s being said. In other words, they’re doing precisely what they should be doing and that is, engaging their customers/fans in a dialogue.

Having said that, not a few of them fall splat at the fences of their websites. Cranky, clunky online shopping carts and untrackable orders are two issues some of them are known to have, but far, far worse is the ever-present use of Flash. Two words: Just & Don’t. Flash makes sites slow, unsearchable by Google (never a good thing in this day and age), unable to bookmark or link to individual pages, and they irritate the crap out of the customer before he or she can even order. Music we never asked for, special effects we don’t want, PR ballyhoo and copy we’re less and less inclined to read while watching an unexciting progress bar that says ‘Loading…73%’ Anything that gets in the way of having an experience is just plain…bad. Save it for specially linked-to pages – and leave it at that. Your fans will be grateful. Treat them right, and they’ll be loyal, too.

In the niche world, that world of aspirational luxury, the trend in these last few years has seemed to up the ante in terms of just how we define it. And there’s no end in sight. Jean Patou might have – if Elsa Maxwell’s famous ad copy is to be believed – thought he created ‘the most expensive perfume in the world’. When I catch myself thinking that 150$ is practically a bargain, clearly something has got to give. I’ve sniffed a few of those hyper-luxe wonders. Some have blown my socks off. Some of them haven’t. And some of those super-luxurious brands are doing present and potential customers a serious disservice by not providing an entry-level sample program/sample/discovery kit at a reasonable price tag. Ordinary folks with ordinary, non-gazillionaire lives are often quite willing to spend substantial sums on their passion – if they have some idea of what they’re getting. If not, a 700$ mistake can hurt in far more ways than one.

Bloggers

Ah, to be…a blogger! Beholden to no one but your own flaming passions, writing what you please when you please and how it damn well pleases you to do it – where would the enlightened 99% perfume consumer be without you?

For one, not nearly so enlightened. The world of niche and indie perfumers owe a huge, huge debt to the perfume bloggers who write about them, and most of them – myself included – do. And the brands who appreciate all that free PR and ad copy, who inform their fans on Facebook pages about reviews and/or retweet the link to them – are the brands who know a thing or two about promoting a certain degree of brand loyalty that goes in both directions – for mutual and often perpetuating benefit.

As a blogger, I owe a tremendous amount to those intrepid writers who went before the likes of D-list me, who informed me, educated me, made me laugh and paved the way…not to mention pointed to many epiphanies and mind-blowing moments I might otherwise never have known. I’ve been privileged enough to establish friendships, share discoveries, have discussions, and make my own suspect reputation for questionable purple prose through the world-wide blogging community, and as a result been rewarded and sometimes even applauded for it.

For all of which, I’m so grateful, it’s bathetic. Really.

But this world – even this brave new world of social media – is built on…reciprocation. It’s a quid-pro-quo world. And here’s where things can get a bit tricky for bloggers who might question their ethics, their independance or their impartiality.

Brand X needs to spread the word of their newest launch. Enter the blogosphere. Say Blogger Y has written about brand X before. Naturally, Brand X will want Blogger Y to review it. So they send Blogger Y a sample.

Does Blogger Y write up a complimentary review because the sample/bottle/press kit was free? Because they’re on Brand X’s super-exclusive ‘insider’ reviewer list? Because they love everything (or mostly) that Brand X creates/stands for as a brand?

This is a can of worms I’ve often wrestled with personally, since where do you draw the line in terms of what you review, when you review it, never mind the how… you review it. I think this is one area where bloggers distinguish themselves.

I know of a few blogs that are almost unfailingly snarky. You wonder at the things that make the grade, because the level of derision that glows radioactive on your screen is enough to strip wallpaper off the wall behind your back. I like to read them for the entertainment value, but I rarely take them seriously. So far as I’m concerned, there’s no shortage of snark online, but that doesn’t mean I have to appreciate it or even spread my own vitriol in the process because…I’m a blogger and I write what I damn well please!

What did I say? Social proprieties still apply. If – as I fervently believe –perfume creation/conceptualization is an art form as relevant and as intricate as any other art, then it should be judged as such. Artists are touchy, sensitive-skinned creatures when it comes to critique. Unless I specifically set out to give a satirical spin on something I consider horrendous, which doesn’t happen often, I will at least attempt to appreciate the concept and the art behind a given perfume I review. It has happened exactly once that I was unable to review a perfume at all – not because it wasn’t flawless, beautiful or thought-provoking, but because it woke up a painful memory I thought I’d forgotten, so much so I couldn’t write about it. At all. I’ve felt guilty about it ever since.

As a blogger, I review what and as I can when I can, which is never as much as I would prefer, but that has nothing to do with blogging per se, and more to do with stylistic differences in the way I review. I can’t – no matter how I’ve surely tried – write like anyone else but me, review a new perfume every day, write short and snappy reviews, and I can’t, above all else, not dive into the bottles and coax the genies out in my own way. Perfume is the most intimate, personal art of all, and up close and idiosyncratic/iconoclastic is the only way my words will out.

I may not have the audience or the reputation of some of those big name bloggers with countless thousands of daily hits and endless retweets. I’m human enough to admit to a little envy because of it. Some of them link back to me, yet many of them don’t, if they’re even aware I exist. On the other hand, I don’t write like them either – and isn’t the whole point of the blogosphere freedom of expression? And isn’t the point of this Brave New World a world where there’s room enough for all sorts of voices to be read?

Smart brands will recognize the bloggers who have no other reasons to write about than to communicate their passion. Bloggers for their part can often predict or sense a trend well before it lands on shelves/blogs/perfume cabinets.

And in the end no matter what you do, whether you’re a brand fan, a brand, a blogger or a simple perfume aficionado, the passion, the enthusiasm, the dialogue and the creativity that flows both ways is what really matters in the endless quest for that next Great Big Perfumed Epiphany.

Something many niche brands understood a long time ago, and new niche brands need to realize. Listen to the conversations. Spread the word. Read the blogs. Make your voice heard. And make your name – in perfume, in prose, or in the presence you create.

It’s a brave new world out there with a brave, adventurous audience. And Fortune, as the saying goes, favors the brave!

I adore perfume. It allows me to take up more space.

With thanks to Yosh Han and Ayala Sender for the link, and to the very dear friend and diehard perfume connoisseuse who prompted this blog post in a phone conversation last week!

Original image: A sculpture by Brooklyn artist Ebon Heath.

Orange Blossom Special

–  a getaway vacation into the heart of a favorite flower

Of all the many fragrant memories of my South Florida childhood, one in particular has stuck in my mind and stayed with me even today, as a redolent symbol of all that is …happy.

I was ten or eleven at the time, and it was a day I had forgotten my house keys, so I had to wait in the back yard for my mother to arrive home from work. It must have been late March or early April, for the citrus tree orchard in our back yard was in full bloom. We had grapefruit trees, lemon trees, lime trees, and a stand of orange trees that stood at least twenty feet tall. They all required careful navigating to climb – those trees had spiky thorns – but I had long since found a path up the trunk and onto a favorite branch, and that’s where I chose to wait.

It was a heady late afternoon out there beneath the orange tree canopy, the slanting sunlight beating down upon those trees from that breathless blue Florida sky. Everywhere around me, the no less heady, nearly narcotic fragrance of orange blossom in all its many shades…the soapy floral, the hint of the orange zest behind it, the thick, sensuous, indolic aspect that somehow stupefied me to such an extent I have no memory of how long I sat there, only that as I sat on that branch and waited, I was aware of only one thing – the simple joy of breathing in, of inhaling all that was supremely beautiful and supremely happy, which was precisely how I felt.

No matter how much my life attempts to drag me down and chew me out, nothing, but nothing makes me happier in an instant like orange blossom.

Orange blossom – and its kissing cousin, neroli, which is the water-distilled extract of the bitter orange and lighter and less indolic – has been used for centuries in perfumes and soaps, so much that an overdose can easily lead you to dismiss an orange-blossom fragrance as ‘soapy’. It adds its own power-packed punch to countless famous perfumes as one of the four boldest white florals – rose, jasmine, tuberose and…orange blossom. Robert Piguet’s Fracas – that reference tuberose – gets a good deal of its divalicious oomph from orange blossom, as does Caron’s classic Narcisse Noir, although in Narcisse Noir’s case, the orange blossom is a dark and dangerously erotic creature of the night. I never have understood why orange blossom is such a symbol of innocence, unless it’s that orange blossom tends to soothe frazzled bridal nerves, since so far as I’m concerned, it’s a very erotic flower…

A while ago, I posed a question on one of the Facebook fragrance groups about orange blossom. We generally agreed on the orange blossom gold standard  – my absolute favorite orange blossom, which is Serge Lutens’ Fleurs d’Oranger. This is the orange blossom I recall from that afternoon that burned itself into my memory, the rose, the jasmine and the tuberose somehow all adding up to all the nuances contained in that one fatally fragrant blossom – and the cumin (a deal-breaker for some) adding its own intimations of carnal intent. This is no blushing ingénue orange blossom, this is an opulently sensuous creature in full bloom beneath the orange trees, just waiting to lure you in…which might explain why I’ve likely ‘wasted’ a good portion of a bell jar spraying it on my pillow before bed. Sweet dreams indeed!

But there are other orange blossom specials, and here they are for your delectation…some famous, some not so much, some innocent and flirty, some of them not quite so innocuous…

Joyous Orange

Mona di Orio ‘Jabu’

Jabu – the Zulu word for ‘joy’ – was created in 2009 by the epically talented niche perfumer Mona di Orio, who tragically died last year. No tragedy lurks within ‘Jabu’, which was made to benefit the Dutch charity ‘Orange Babies’ for African HIV-positive mothers and their babies. Jabu is a glorious, complex, grand, glowing Oriental of an orange blossom, from its laughing beginnings of petitgrain through its honeyed, swirling heart of orange blossom, rose and coconut all the way to the feather-soft drydown of benzoin, myrrh and sandalwood. Coconut can be a deal-breaker for me, but here, I have no complaints – everything works in perfect harmony, and everything spells precisely what it says on the bottle – which is…joy. It is virtually impossible to be blue when wearing this, and if that’s not an accolade, what is?

Jabu – in the ‘main’ collection of Mona di Orio perfumes – will be re-released along with the other perfumes in Mona’s main line in 2013.

Notes for Jabu: Orange blossom, monoi oil, petitgrain, Damascus rose, honey, amyris, plum, myrrh, benzoin

The Drop Dead Elegant Orange

Hermès 24 Faubourg

If every luxury perfume brand needs a Great Big White Floral, then 24 Faubourg is surely Hermès’ contribution. Made by Maurice Roucel in 1995, this is a unique throwback to those elegant, supremely French perfumes of yore when ladies who lunched wore couture, carried Hermès bags, and wore fragrant statements that left an emphatic presence in the room behind them. Make no mistake – this is no ingénue orange blossom, this one is all woman, and she roars even when she whispers! It starts with a seamless fruity-floral effervescent blast – there’s no other way to describe it – and then. And then, it grows. And it glows. And it grows. Blooming into a luscious, lilting blend of thick orange blossom, gardenia and jasmine, with black elder adding its own earthier segue to its chypre-tinged drydown hours and hours later of orris, sandalwood, amber, patchouli and vanilla. I really don’t do it anything near the justice it clearly deserves when I wear it barefaced in my leopard-print pjs – 24 Faubourg somehow demands a flawless maquillage, great hair, grand clothes and high heels – something to accentuate its stunning sillage, outstanding longevity and eternally stylish structure. Wear it for when you want to make a definite impression no one forgets in a hurry! Preferably with Louboutin heels, but Manolos might do in a pinch…

Notes for 24 Faubourg: Orange, peach hyacinth, ylang ylang, bergamot, black elder, iris, jasmine, orange blossom, gardenia, sandalwood, amber, patchouli, vanilla.

The Limited Edition Orange

L’Artisan Parfumeur’s Fleurs d’Oranger

There should be laws against limited editions I only discover after it’s way too late to do anything about procuring them. But on the other hand…what wonders would I miss? L’Artisan Parfumeur’s ’s special edition tribute to an exceptional Tunisian orange blossom harvest is what. L’Artisan puts the orange blossom – one spectacular orange blossom – front and center of this composition by Anne Flipo, and it’s all orange blossom, all the time! Lush, flirty, ripe, borderline naughty orange blossom, neroli, petitgrain – it’s the whole tree and all the flowers, too – and it’s glorious – and gorgeously linear –  stuff. If I have any complaints – apart from being nearly impossible to find any longer – it’s that it doesn’t last nearly long enough to suit me, which only means that one bottle will be too many and two not nearly enough!

Notes for L’Artisan Parfumeur’s Fleurs d’Oranger: Orange, petitgrain, neroli, orange blossom, almond.

 The Great Escape

Dior Cruise Collection Escale à Portofino

In my fevered imagination – all evidence in my life to the contrary – I have what I’ve come to call ‘perfect moments’ – those fantasies of being somewhere infinitely glamorous, wearing something equally devastating, standing on a balcony overlooking the limitless blue Adriatic with a Bellini in my hand exuding effortless ‘du chien’, a French term that implies something slightly better, cooler and much more fashionable than mere ‘chic’. Chic can be acquired with a little help, ‘du chien’ is something you either have or you don’t. Needless to say, that never happened. Yet if any perfume takes me ‘there’ to that balcony and that fantasy, surely it’s Dior’s Escale à Portofino, created by Francois Demachy in 2008. It was one of the first remotely exclusive perfumes I ever bought for myself, and it is a very unique and uniquely summery vacation-in-a-bottle, with its entire orange tree from leaves to blossoms bottled up and tied around a milky, transparent green almond note so wrong, it’s utterly right, a while before it whispers its twilit song of darkest summery green some hours later. It could last a bit longer, this is true…but isn’t that just another excuse for another hit of fantasy?

Notes for Escale à Portofino: Bergamot, petitgrain, lemon, orange blossom, almond, juniper berries, cedar, cypress, galbanum, caraway and musk

A Vial with a View

Tom Ford Private Blend Neroli Portofino

Although I can’t quite put my finger on precisely what causes it, something about the few Tom Ford’s Private Blend of perfumes I’ve tried tend to rub my fragrant fur in a few wrong directions. It isn’t that they’re not meticulously crafted (Neroli Portofino was created by Rodrigo Flores-Roux), or truly horrible or cheap-smelling, which they’re not. It could be their prohibitive price tag, or else that I’m just not a Tom Ford kind of woman. For one, I’m too short – and too busty, if not quite blonde enough. But if anything could persuade me otherwise, it just might be Neroli Portofino, tacky, tasteless advertising notwithstanding. Neroli Portofino is neither tacky nor tasteless, but instead, another tribute to the deathless, posh summer cool of Italy’s Amalfi coast, and lo and behold…you are all there with that breathtaking balcony view and all of a damn near flawless orange blossom dream yourself. Strangely enough, neroli isn’t listed as a note at all, but orange blossom – the plush, heady, slightly soapy sort of orange blossom – certainly is. It’s pretty linear from start to ambery finish, but who cares with that picture perfect Portofino view?

Notes for Neroli Portofino: Bergamot, mandarin orange, African orange blossom, amber.

 The British Art of Understatement

Penhaligon’s Anthology Collection Orange Blossom

From the overtly stated to the softly sotto voce…Bertrand Duchaufour’s reorchestrated ‘Orange Blossom’ for Penhaligon’s is as soft and as soothing as a down duvet. It’s a light, flirtatious orange blossom that lures you in and surprises you with all the tales that can be told about ‘orange’ and ‘blossom’. It begins clean, cologne-bright and full of light – no intimations of sexpot here, or so you surmise – but that’s nowhere all it is and not at all where it stays as it evolves past those squeaky-clean beginnings into a pas-de-deux of petitgrain and cardamom, tied around an orange blossom that seems more neroli than ‘orange blossom’ to my nose. It’s understated, never obvious, and supremely suited for the mood of summery, flirty and light-hearted laughter that seems to go with long, sunny days and warm, delicious nights. You won’t be knocking anyone over with this, but you won’t overwhelm with your presence either, and that sometimes has its own undeniable appeal. I’ve loved it and worn it when other orange blossom perfumes might seem a bit much in the heat – in other words, when understated is precisely the kind of statement I want to make!

Notes for Penhaligon’s Anthology Collection Orange Blossom: Calabrian orange, bergamot, peach, rose, cardamom.

Many fragrant multiverses lie in waiting within that simple term ‘orange blossom’. Some others I wear, adore and have reviewed include Olympic Orchids‘ ‘Golden Cattleya’ and ‘Emergence’, Andy Tauer’s ‘Orange Star’, Opus Oils’ ‘Giggle Water’ and of course, the Gold Standard… Serge Lutens’ ‘Fleurs d’Oranger’.  Coming up on the Genie –  yet another orange blossom-centric perfume, but this one is so special, it deserves its own review!

Do you have your own orange blossom moments, too?

With thanks and love to the Great Facilitators…Ruth, Carlos and Amy, for making this review possible, and the many comments to my question on my favorite FB group! ❤

Strawberry Dreams Forever

–   a review of Perfume Pharmer & Opus Oils’ Strawberry Passion Perfumes

Summers are short, sweet, filled with light and all too fleeting in this obscure part of Europe I call home. Days expand exponentially to twenty-one hours of daylight by Midsummer, and since the sun doesn’t sink further than eighteen degrees below the horizon, it never does get truly dark at night until late July. The elderflowers bloom, the wood doves coo their summer songs in the beech woods, the philadelphus bushes blossom and all the pent-up energy of long, dark winters explode with a fury as my fellow Viking descendants head straight for the beach on no provocation and the first hints of sunshine, ditching ten months of woolen layers as they go. Overexcited children wolf down ice cream cones the size of their heads, cats hiss and charge at the kitty TV just outside the window, and even cynical writer wannabes feel a pang in their hearts and a ray of sunshine in their souls.

It’s summer, and that’s the only excuse you need to indulge yourself in the fine art of dolce far niente, the sweet art of doing absolutely nothing but paint cloud pictures in the sky, play Frisbee on the beach and…indulge yourself in the one overriding sign of summer in these northern latitudes, a sign so important that it’s arrival makes the national news every year, with prognoses on how well – or bad – this year’s harvest will be…

Summertime is strawberry time, and it’s not summer until the strawberries appear at roadside stands and farmers’ markets, to be eaten straight from the punnet or plucked from a field in the very early morning, to splash with cream or turn them into tartes, jam, homemade ice cream, and dream our luscious, ruby-red dreams that this instant will never end and summer will be as infinite as our imaginings.

Now, Monica Miller of Perfume Pharmer and Kedra Hart of Opus Oils have captured that endless summer dream into two all-natural perfumes called Strawberry Passions, and now, maybe it’s even true that summer never does come to an end.

Strawberry flower essence is a flower essence said to boost low self-esteem, feelings of unworthiness and being ungrounded, and to confer dignity and poise, to be able to be fully present in the moment. Isn’t that something we could all use, any time of the year?

Monica sent her own strawberry flower essence to Kedra Hart, and Kedra returned with two shining, bespoke examples of summer-in-a-sample-vial, and whatever other effects these two might have on my crabby mood of late, it’s virtually impossible not to smile when I wear them.

Strawberry Green is the ode to the berry itself, the olfactory equivalent of biting into a fresh strawberry and letting that sharp, fragrant juice fill your senses with all its summery promises.

It’s the strawberry and the greenery around it too, all fruity tang and flowery punch and such flowers, they are, too. Once that jolt to your senses fades, here come the summer blooms dancing in on a sunbeam, a touch of rose, a whisper of tuberose, a hint of heavenly boronia and a lilting, laughing white water lily, all entwined around the greenery of an ivy and that bright bomb of blackcurrant that celebrates the sunlight and that perfect red strawberry of your most fevered, summer-starved January dreams.

I feel like I’m starring in an alternate version of one song that haunted my wanton twenties, only this one is called ‘Strawberry Beret’, and life will be happy, life will be grand, and summer will always be endlessly warm and infinitely sunny.

As it dries down, ambergris, sandalwood and patchouli gang up with the oakmoss to pull that strawberry back to earth and even you with it. Before you even realize it, you’re singing the lyrics to a song you thought you forgot, and remembering that other you that life somehow misplaced, the incurable optimist that ate up the summer and even life with every juicy berry, when one ruby-hued berry was one too many and two were not nearly enough!

Strawberry Cream was Monica’s wish to capture the cream teas of her British childhood, those decadent late-afternoon times hours with warm scones, clotted cream and strawberry jam, and it’s so delicious, I nearly want to eat my arm.

Perhaps you’re one of those – I would agree with you – whose thoughts of ‘gourmand’ and ‘strawberry’ want to make you run for the hills and far, far away in horrified memory of all those ultra sweet, fruity-floral, flesh-eating ogres that haunt so many perfumista nightmares.

These are berries of a very different sort, sweet as a cherished memory and as opulent as the caramel-tinged flavor of Devonshire cream itself as it seeps into the buttery, crumbly texture of a warm scone.

This is dolce far niente at its finest, when all other cakes seem so overwrought and overdone, this liquid ode to pleasure satisfies my sweet tooth just enough to justify being just a little wicked. Go on. Have another one. Marvel at the way the amber and the vanilla, the ambergris, the sandalwood and patchouli somehow combine so well you’re practically licking cream and strawberries off your fingers and the corners of your mouth. Never mind tomorrow. Forget all you knew about yesterday. Live a little. Laugh a lot. Lick cream off your fingers, too, just because you can.

I’m so not a fruity perfume person. Yet if anyone could convince me, it’s Kedra – and Monica – with these two odes to my favorite sign of summer. Strawberry Green is what I’d wear to kick out that crabby self and stand a little taller, happier and more confident. Strawberry Cream is what I’d dab whenever a cake craving strikes and there’s none to be had. When I want to feel a little reckless, a little daring, and metaphorically lick cream and strawberries off my fingers.

Never forget, that just as the flower remedy promises, you are deserving of all happiness and all pleasures – so why not indulge yourself? It’s summer! Kick back, be happy, be present in the moment and dream those strawberry dreams…forever!

Strawberry Passions is available directly from the Perfume Pharmer’s etsy site.

Notes for Strawberry Green: Martha’s Vineyard strawberry flower & leaf essence, pink pepper, white water lily, red mandarin, ivy accord, rose, tuberose, boronia, strawberry, blackcurrant, peach, green tea, sandalwood, patchouli, beach found ambergris, oakmoss.

Notes for Strawberry Cream: Martha’s Vineyard strawberry flower & leaf essence, pink pepper, bergamot, tangerine, boronia, peach, strawberry, raspberry accord, amber, vanilla, patchouli, beach found ambergris, sandalwood.

Disclosure: Samples of both Strawberry Passions perfumes were provided by Perfume Pharmer.

With special thanks to Tiger Powers, who pointed to the main image, which says everything you need to know about strawberries – and passions!

One Journey Down the (Sample) Vials

–       a review of Alyssa Harad’s book ‘Coming To My Senses’

Look around Amazon, your local bookstores, leaf through your favorite magazines, and you will discover that the rarified world of perfume is becoming a hot topic in both fiction and non-fiction. There’s Denyse Beaulieu’s ‘The Perfume Lover’ that describes both a night to remember and the development of a perfume to capture it, M.J. Rose’s ‘The Book of Lost Perfumes’, Denise Hamilton’s novel ‘Damage Control’ (that features some famous perfumes in its story line), and that’s not even counting the books of Frédéric Malle and Jean Claude Ellena who also have their own stories to tell.

Once upon a time, books such as Luca Turin and Tania Sanchez’ ‘Perfumes – the Guide’ and Chandler Burr’s ‘The Emperor of Scent’ were sizzling topics on the perfume boards and blogs, adding to that endlessly fascinating conversation on perfume – how to describe it, how to codify it, how to…understand that most personal and subjective of all art forms.

Even this lowly perfume writer/blogger/nonentity has been approached by three superstars of the perfume world at different times, encouraging me, egging me on and tickling my ego vanity vaunting literary ambition by stating…

“You should really write a book!”

They are all three of them people I respect with something akin to star-struck awe, but I have to say it – let me get in print first with this other thing (which is in a sense also, go figure, connected to…perfume) before I wrestle that fearsome, fragrant beast.

What I am about to say will likely have my perfumista license revoked, my credibility in smoking ruins and my carcass shot at dawn, and yet say it, I must: I have all of three perfume books, not counting a edutainment tome on the use of perfume in Ayurveda (you never know!). I have never read ‘Perfumes – the Guide’ except in excerpt, or Chandler Burr, or Jean Claude Ellena, Roja Dove, Michael Edwards or any other of those Great and Good Indispensibles.

First, since English language bookstores are as rare as unicorns in my part of the world, second, because books about perfume in those stores are unicorns with gilded horns and hooves. They don’t exist. I don’t own a credit card and my PayPal account is my (ludicrous) perfume budget. I can buy perfume. Or I can buy books. For the time being, I buy perfume.

Such was this bathetic state of affairs, until serendipity – and my own debatable notoriety as a perfume writer –  landed me a copy of Alyssa Harad’s ‘Coming To My Senses’.

I didn’t read it at all. I ate it in two days.

I’ve known about Alyssa for quite some time, had been reading her on Perfume Smellin’ Things, had the occasional Twitter exchange. Several phone conversations with my friends in the US mentioned her. So of course I would read it and in one overly enthusiastic moment I even agreed to review it.

Q.E.D.

I’ll say it right out: This is an incredibly charming book. If that sounds like the worst sort of backhanded compliment, I can assure you – it’s not.

In ‘Coming To My Senses’ Alyssa – self-professed feminist academic Geek Gal, describes her own personal journey of self-discovery as it happened through…perfume, from playing with essential oils and attending workshops with an entity known as the Curator all the way through her education as a perfumista – discovering the perfume blogs, acquiring samples hoarded like the guilty treasures they surely are, and opening her perception not just to her sense of smell, but to an entirely new way of perceiving all of life through her senses. We follow her – the world’s most unlikely bride – through planning for her wedding, excursions to New York, her entire journey to…become something better, someone ‘other’, someone somehow richer than she was before, and it all happened through that intangible/tangible, sensory medium of…perfume.

We meet the sneers and semi-embarrassed reactions to her new, all-consuming vice, and how it also becomes a calling card, a way of connecting with others in a way she could never have anticipated.

After reading it, I was totally floored. Floored not because our trajectories as perfume writers were so different, but more than anything because of all the similarities, even despite living on separate continents, cultures and countries.

What I loved most about the book is what I would call…relatability.

Most of the perfume books I’ve read reviews of have tended to lay down the laws of doom – in effect, the writer is saying “This is what I know, and I know infinitely better than you.”

Perfume is a uniquely subjective experience, so I rather doubt the validity of that statement –the books that are full of them, and the writers who are full of themselves.

Alyssa’s book has none of those stentorian, professorial airs. She comes across as entirely likeable, relatable and even endearing – cue an epic meltdown brought on by that ominous phrase ‘foundation garment’. Most of all, this is a book that’s entirely approachable even if you don’t know about perfume. I can practically guarantee – after finishing this story, you will be curious, intrigued, and if you already love perfume, maybe most of all relieved…that somewhere out there is someone else with a similar passion – and she’s every bit as human and as fallible as you!

Alyssa Harad, ‘Coming To My Senses’, is available at major bookstores and at Amazon. Alyssa is also giving a presentation today at the Artisan Fragrance Salon in San Francisco, and another in Brooklyn on July 19th.

Disclosure: A copy of ‘Coming To My Senses’ was made available by Viking.

Photo: my iPhone

A Harrowing Beauty

THE DEVILSCENT PROJECT  VIII

–  a review of House of Cherry Bomb’s ‘Lilith’ 

What makes villains so fascinating? Is it that they’re more often than not expressing something, doing or instigating something we ourselves would never dare? Don’t we all have that secret part of us that wants to be thoroughly, utterly b-a-d, just once, just to say we did?

I wonder what I might have been trying to say when Lilith appeared out of nowhere and made her presence known in no uncertain terms.

I wasn’t looking for her. I rather suspect she might have been looking for me…

Once we got to know each other, I felt a bit bad that maybe I hadn’t treated her entirely fairly. Maybe, as I told a friend recently, she was the quintessence of every she-dog I’d ever encountered – and I’ve known a few.

Maybe…she had it coming.

The principle. Darling.

And yet…even villains need a little compassion, a few lighter shades of gray in the mix, lest they become too predictable, too inhuman for a reader to relate to. The tragedy of Lilith in Quantum Demonology is the tragedy of so many women…the tragedy of making the wrong choice, of choosing the wrong guy, and then coming to terms with your own bitter disappointment – in yourself, which is always hardest to swallow.

So Lilith made a few bad choices, choices with consequences she could never have imagined, and I like to think that’s what makes her relatable even as the antagonist – throughout her long, long history with Dev, she paid a very high price for never daring to face that disappointment.

Instead, she chose to let the rest of the world pay for what she couldn’t face, and became Lilith, Queen of the Succubi, the ultimate female nightmare…and what would such a fabled, alluring creature be in a perfume? How would her character and her glamour be expressed and explored?

Where Ellen Covey painted her portrait in poison Da-Glo green, Maria McElroy and Alexis Karl of the House of Cherry Bomb chose to tell a very different story, one that glows equally vibrant but in an alternate key.

Make no mistake – this is lethal stuff. Maria and Alexis know far too much about blending the essential oil of danger with fever concrete and lust absolute, and this Lilith is no exception.

The Queen of the Succubi rules this perfume, that’s obvious from its shocking, unnerving beginnings all the way to…but I’m getting ahead of myself, and this will not do.

Floral and heady, leathery and earthy, with musky undertones and something else, something that smelled – poisonous, even tainted. It was very erotic and so domineering it cracked an olfactory whip at my nose.

 – From Quantum Demonology, ‘Latte with Lilith’

I will begin, as all stories should and perfume reviews, too.

With …the beginning.

Here she comes, black as night and blinding bright, making her presence felt with what I can only describe as a floral bouquet of carnivorous, rapacious blooms.

Beware the Polianthes.

She is out to devour you, get you as only she can when she gangs up with her equally heady, indolic ladies-in-waiting who lurk just behind her, wearing their sweetest smiles and their satin skins…the orange blossom breathing beautiful, the jasmine sighing a singular delicious promise she will never, ever keep.

Does this sound familiar, sound like something you might have breathed or loved before? Does it read as the well-beloved contents of a bottle you might even own?

I, who have survived this mortal peril in a perfume will tell you this for your own good:

You haven’t.

For no familiarity has ever graced these blooms that grew, were fed and were watered by the river Lethe, exuding their fatal majesty beneath a starless sky in Hell.  Breathe this perfume all the way in, and you will forget yourself as you breathe, forget you have ever known any other kind of splendor, forget all you ever were and everything you are. Forget the velvet-soft caress of those glowing moonlit petals, even as they slide across your skin and your soul and entwine themselves around you, you are far too transported to notice, even as they tighten, even as this sweet, honeyed breath threatens to stifle your own.

You will be lost, you will be doomed, and you won’t, you don’t, you are incapable of even thinking about the peril of your fate.

But there is more to Lilith than this, and as she tells this story you have never breathed before, she shifts in a stealthy, eerie segue to something equally sweet and even green, with heavy and heady intimations of musk that deepen and darken as she evolves, tinted ever blacker but never less than heavenly – or infernal, depending on your point of view. She growls her last on your skin hours and hours later with a bitter drydown that brands itself into your awareness and haunts those fevered dreams you can never admit in daylight to anyone at all.

I can guess what you’re thinking. Hyperbole, an overactive imagination, perhaps a glass of wine too many?

No. I am as sober as the empty page. It’s just …this perfume, you see, that takes away all common sense and all inhibition and haunts everyone it devours in its path.

I even like to believe that the silk scarf I forgot on my one date of the year, a scarf as saturated with Lilith as the rest of me that night to remember, will haunt the dreams of the one who kept it… forever.

You don’t mess with the Queen of the Succubi.

The House of Cherry Bomb’s ‘Lilith’ came with a sealed-wax admonition on scorched parchment paper:

“The secrets of the Succubi are bound in blood. The contents of this vial shall not be known to mankind. As sealed by Lilith.”

I’ve warned you. Will you listen? Or will you, too fall prey to the harrowing beauty – of Lilith?

With my deepest thanks and immortal gratitude to Maria McElroy and Alexis Karl.

Alexis has also been inspired by my Lilith to write this haunting song:

“Lilith – Live” (YouTube)

Image: Nadja Auermann photographed by Richard Avedon, 1995