Aftelier Perfumes, Alexis Karl, Amouage, Andy Tauer, Aroma M, Bertrand Duchaufour, Cherry Bomb Killer Perfume, Christopher Chong, Christopher Sheldrake, Dawn Spencer Hurwitz, Ellen Covey, Kedra Hart, Mandy Aftel, Neela Vermeire, Neela Vermeire Creations, Neil Morris, Neil Morris Fragrances, Opus Oils, Parfums Serge Lutens
In Quantum Demonology, there is a term for what the protagonist calls…primeval forces, a phrase that refers to those musical epiphanies that are above superstardom and even above musical gods on an altogether different plane of existence. The ones she can’t live without, ever. The ones who never leave her iPod playlists. Ever.
But I have them in perfume terms, too. And a recent Skype conversation with one of them brought the concept up again. Which made me think, something this particular august personage does quite well. So what creates such paragons of fragrant epiphanies – what does it take to elevate illustrious perfumers and creative directors into my nosebleed stratosphere? Who are they? And why do they loom so important – on my person, in my cabinet, in my perfume subconscious? Read on, and I’ll tell you.
Understand that once upon a time, although I used – and likely abused – a wide range of perfumes starting at age 14, I did not always have such a visceral, emotional connection with perfumes. I operated on the time-honored French principle of “Ça sent beau”… “It smells…good!”, and so long as it worked on my mood, my manner or my nefarious plans, often horizontal, then all was well, until…
Until I began reading about perfume on a scale I never had before. In those days, it was olfaction by proxy, since I couldn’t afford any, but at least I could educate myself, and so I did, right up to the moment I read about a certain Paris-based perfume house, whose perfumes were described as ‘bottled emotions’. For whatever reasons, that idea stuck in my receptive mind. How did you…bottle emotion? And which ones? What did they smell like? Would they be different than the ones I already knew and loved, if no longer owned?
If I only knew what I know now.
Since becoming a perfume blogger in earnest, I’ve discovered that emotions could indeed be bottled – good, bad, even horror! (Secretions Magnifiques, here’s looking at you!). My tastes have evolved to such an extent that I love all sorts of perfumes – greens, chypres, opulent Orientals, knock ‘em dead florals, woods, gourmands, ouds…you name them, I’ll love them. There’s still room for improvement – musk is a note I struggle with – but I’m all for…fragrant transport to …elsewhere and otherwise, to new horizons and time travel, too!
Primeval Forces, however, elevate themselves above the rest. These creations are the ones I will wear without fail and with total surrender, the ones that suck me into a vortex of wonder, the ones I never hope to be without again, the ones that define not just this perfume writer, but this woman – and this soul. Which takes a lot more than simply…smelling good!
1) In every peerless work of art, so say the discerning, there is a hint of..strange, some oddity that catches the eye, the ear, or the nose. True beauty will always be unusual, always make you pause and take another look, another sniff, another snag that catches on the cogwheels of your imagination and sends it down a new and unexplored path. So that whiff of…strange that compels you to breathe deeper, that stops you cold and fires your imagination, would be my first criterion.
2) Every artistic creation – or collaboration, and some of my Primeval Forces are – contains some detectable droplet of the minds that conceived it. You could say that there’s an invisible ribbon in these bottles that goes straight from the creator(s) to that secret, bedrock location in my soul that was waiting for this reminder to shoot towards the light of awareness. I have to sense the heartbeat(s) behind it, which could explain why I tend to gravitate towards the niche and independent lines these days. They rarely disappoint me.
3) All my Primeval Forces excel at transport and the unexpected…they surprise me, they show me wonders, they make me cry, they take me places I’ve never known before, and as they do, my world is somehow larger, richer and far more colorful for it. Some kind of seismic perspective shift occurs, and how I define ‘perfume’ will never be the same.
4) Last, but not least…inspiration! When the time comes to sift through my impressions and turn them into expression, do I find myself tearing my hair out, grappling with metaphor and simile, trying to say something new, trying to expand – if not explode – my limitations as a writer? If that’s the case, I know I’m on to something spectacular. The less control I have over my own creative process, the better the end result. The perfumes that remove that illusory ‘control’ and just write my review for me – these are the ones I know I won’t be able to live without!
5) Each of these houses and perfumers march to their very own and distinctive beat. This means they can be as ground-breaking and as creative as they please, and so they are. Each has their own style and signature, and each of them make only their own rules.
So here they are – my fragrant Primeval Forces. There is no hierarchy here, no order of preference – these perfumers and houses are all laws unto themselves, continuing to take my breath away and explaining in liquid and essence, why I love to live and live to sniff!
Parfums Serge Lutens/Serge Lutens & Christopher Sheldrake
When I first read about Serge Lutens perfumes, I had this cold chill of intuition…there was something there, some secrets I needed to know. Not many understand quite so well the compelling beauty of strange and spectacular, of redefining by deconstructing. When I finally had the opportunity to try them, my world view changed…forever. I’ve been amazed ever since and I remain amazed every time I wear a Lutens, for familiarity does not take away that thrill of discovery and epiphany. I haven’t loved all of them, and in a few cases not at all, but of those I fell for – nearly twenty at last count! – I’ll love them for as long as I live.
Aftelier Perfumes/Mandy Aftel
Encountering the marvels of Mandy Aftel was one of the happiest ‘coincidences’ of my life. Mandy’s perfumes are nearly impossible to categorize, which qualifies her right there, but that’s only where she begins to pull those rabbits out of her hat. Strangely beautiful, beautifully strange, earthy, shockingly sensuous and opulent or ethereal as dancing moonbeams, she always surprises me and never compromises on her artistic vision. I have yet to encounter an Aftelier that hasn’t blown me away. They compel me and inspire me and fortify me in ways very few other perfumes do, so much that I usually have one drop of an Aftelier somewhere on me regardless of whatever else I wear, just because it’s the final cross on this T!
DSH Perfumes/Dawn Spencer Hurwitz
Right when I thought I was fast becoming my own living anachronism, mourning the death of Immortal Green Chypres, along came hope in a bottle in the form of a sample sent by Lucy of Indieperfumes. That sample was Vert pour Madame, and repercussions could be detected as far away as Buenos Aires at least. Dawn’s epic range and vision don’t stop there. Her knowledge of perfumes through history is unparalleled, her recreations and her own creations are…peerless, and just as Mandy, she knows just how to pull the rug from under my feet and expectations and swipe me sideways in all the best ways. I’ve yet to meet a DSH creation I couldn’t instantly fall for with a vengeance. As indeed I have! She’s simply…THAT…great!
Luxury in this day and age has become such an overused, over-hyped word. Ridiculously overpriced, average perfumes sold on pretentious PR copy are not how I define it. My perfume budget is so low, it’s a joke, yet I’m not laughing. I was laughing the day I caught myself ordering two fated (and outrageously expensive) samples of Amouage with the thought that I would be impervious to the hype, I would simply let these two speak for themselves, and despite many warnings from the Greek chorus of my fellow perfume bloggers (who knew precisely what I was in for), I was convinced Amouage couldn’t possibly be that stupendous. Famous last words, for heaven help me – they are. Every single one of them! Since the arrival of Creative Director Christopher Chong, Amouage has made perfumes so plush, unique and persuasive (if not addictive!), that all I can do is shrug at my own bloody-mindedness and surrender to their charms. In the case of Amouage, I’m so easy, it’s ridiculous. Or I am!
Opus Oils/Kedra Hart
Opus Oils, to my line of thinking, should be a smash success if there were any justice in this world. Because Kedra Hart makes perfume – always in danger of being just a little precious and high-minded – f-u-n. That might make you think they couldn’t be complex, tell stories, or take your breath away. Not so. Look past the tongue-in-cheek vintage-inspired copy (not that I’m complaining) and you will find perfumes as stellar as any others on my Primeval list, as rich and as surprising and evolving. As I work my way through my samples of Kedra’s creations, my FB wish list is getting ever longer. That they are all so easy to wear and to love can take away the fact that they are so masterfully constructed, with a sleight-of-hand that makes the very difficult look so very artless – always the sign of a true, dedicated, epically talented artist!
Neil Morris Fragrances/Neil Morris
Neil is a recent addition to my Primeval list, although I’ve been aware of him for quite some time. My introduction to Neil’s art was through a Vault collection perfume, and it literally wiped me off the floor in a swoon. But distracted as I am by all the details of my quotidian life, even I can feel that cold chill brush of intuition that sings… “Here we go – again!” For since that fatal discovery, thank all the perfume Gods!, Neil and his titanic talents have joined the Devilscent Project, and what a revelation they both have been! No neophyte to the Dark Arts of perfumery, he has reduced me to tears with his mods, because…by golly, he gets it! All of it – the light, the dark, the joy and the tragedy of my story. Our common fragrant journey has only just begun, but I am so grateful to have such a talent to explore,l and so privileged to have so many wonders to anticipate.
Olympic Orchids/Ellen Covey
If my (mis)education as a perfumoholic began with reading perfume blogs and evolved with the discovery of Serge Lutens, then it was surely cemented (or I was doomed!) when I discovered Olympic Orchids. Ellen Covey and her scents – orchid-inspired and otherwise – have done so very much to educate me and astonish me as well as delight me. She was my first indie perfumer, and has since been a perpetual surprise. Her orchid perfumes are spot-on, true to life and utterly spectacular (just ask the head gardener of the Orchid House at the Royal Botanical Gardens in Copenhagen, when I came to visit as the cattleyas bloomed, perfumes in tow), and the rest of her range is no less magnificent. But then – since this is the trouble we both like to make when we can! – we cooked up the Devilscent Project…and neither of us will ever quite be the same. The four Devils she conjured – and the synchronicity of their creation in her perfumes and my words – have shifted some major ground in my world, which has yet another reason for never quite… being the same!
Maria McElroy & Alexis Karl, Cherry Bomb Killer Perfume
Trouble always awaits when you’re sent eight samples of a new line and you can’t say one bad thing about any of them, only that you want…one of everything, pronto! This happened last summer when I was introduced to Aroma M and the lovely Maria McElroy, but little did I know the epiphanies that awaited when she joined forces with her Cherry Bomb Killer Perfumes partner Alexis Karl of Scents by Alexis fame for the Clarimonde Project and their Immortal Mine, nor what I would be inspired to write because of it. (There’s another kind of novel in that story/review just begging to be written!). These two have the kind of spectacular creative synergy between them I can only marvel at, marvel and be grateful I’m privileged to write about it. Coming soon are my reviews of their contributions for the Devilscent Project, and if perfumes are perilous – as I’ve always fervently believed – then this Devil and this Lilith, Queen of the Succubi – are surely proscribed by a top-secret Papal bull!
Neela Vermeire Creations/Neela Vermeire & Bertrand Duchaufour
Even in niche perfumery, there’s no shortage of hype – or launches. I’m well aware of all the lines I have yet to discover, or the one I’m dying to. So it takes more than PR machinery, a luxury label and ditto price tag to convince this perfume writer. It takes…that ribbon, that soul connection, that Aha! moment. When everyone started talking in hyper-excited tones about a new trio of perfumes unlike anything at all else around the time of the Elements NY exhibition, a line inspired by memories of that storied sub-continent of dreams that is India, my nose pricked up. When my sample set arrived on a gray day of forever goodbyes, I wondered whether it might be a sign of new beginnings. It was. For the trilogy and evolving stories that swirl and eddy within Trayee, Mohur and Bombay Bling are indeed those singular, vivid and personal narratives in perfume we all say we want to sniff and all too rarely do. All three reached out, grabbed my heart in fated, fabled, fragrant hugs and wouldn’t let me go. Their intricate, many-faceted wonders are there to stay!
Tauer Perfumes/Andy Tauer
When it comes to Andy Tauer, I usually joke I want to parade him down Fifth Avenue in a sedan chair with an adoring crowd throwing rose petals. I doubt this would ever happen – or even that the very modest Andy would stand for it! – but it says something of the impact he has – or the seismic potential of his perfumes. They are sometimes challenging and always unusual, and have done so much to reinvent my own perfume vernacular, no matter what the context or the materials. Whether rose – and no one does roses quite like Andy – incense, lavender or amber, or just the olfactory bomb that is Orange Star, I’ve had to really push my words to describe them and the places they took me to, and that, too is another kind of genius and another unique talent for which I can never thank him enough!
Primeval Forces are personal epiphanies, the ones you can’t live without and wouldn’t want to try. The ones you can find on yourself when all you want to do is feel that sigh of perfection in a world that all too often is anything but.
Do you have Primeval Forces, too?